About the Brand
Santé communicates with a tone that is empowering, supportive, and action-oriented. The brand voice is knowledgeable and authoritative yet approachable and empathetic, reflecting the company's commitment to providing expert guidance and personalized support to clients. The companies mission is to inspire and empower individuals to navigate their career paths with confidence, purpose, and success.
What I did
I began by conducting extensive research to understand the target audience's needs and aspirations. I then defined the company's unique value proposition, focusing on aspects such as personalized guidance, professional expertise, and career advancement. Utilizing this insight, I developed a visual concept that reflected the company's values and resonated with potential clients. The main concept was anchored in 3 pillars, "Direction", "Growth" and "Stability", transforming the company into a guide that will help their customer navigating better their professional journey .
I ended up choosing a color palette that conveyed professionalism and trust, selected a typography that balanced modernity with readability, and creating a logo that captured the essence of career growth and success. I also designed collateral such as business cards, brochures, and website elements, ensuring consistency across all touchpoints to reinforce brand recognition and credibility.
